When a Grocery Store Becomes Essential
With supermarkets in the spotlight, BMLPR highlighted ShopRite’s efforts to stop the spread of COVID-19 in its stores while continuing to serve its local community. The approach provided transparency and kept consumers informed and confident that it was safe to shop at their local ShopRite. News of mask donations, food bank support and its Essential Thanks campaign – a social campaign asking for “thank-you’s” to essential workers in exchange for donations to local food banks – flooded local media and showcased ShopRite as a leader in these unprecedented times.
The team has secured more than 600 positive press pieces and over 2 BILLION impressions for ShopRite since the start of the pandemic, and continues to garner earned media stories, most recently surrounding the brand’s involvement in distributing the COVID-19 vaccine.