As agency of record for Del Monte Fresh Produce, BML was charged with driving “a bunch” of awareness for one of its hero products (you guessed it: bananas) in partnership with retailer Jewel-Osco supermarkets.
BML orchestrated an event of epic proportions, unveiling the world’s largest fruit display sanctioned by Guinness World Records®. Constructed in the Chicago area and weighing in at a whopping 77,365.9 pounds, the massive display measured 118 feet wide and 11 feet high and caused the local community and media outlets nationwide to “go bananas.” Journalists were on site, from the ground and the air, to witness the world record attempt. Supermarket shoppers and the local community were invited for free bananas and remaining quantities were donated to a regional food bank. Following the event, a B-roll package was distributed immediately following to garner additional media coverage. The resulting media coverage was nearly a world record itself!