Si Tix
Revolutionizing Ticketing
$10 at a Time
stories
481+
Million
impressions
of tickets sold
ad value
Background
Authentic Brands Group tasked BML with announcing SI TIX by Sports Illustrated, the company’s fan-first, innovative and multi-feature ticketing platform with a revolutionary $10 flat fee for all purchases made with Venmo.
BML supported the rollout with a multi-faceted marketing communications plan targeting consumer and trade outlets across sports, entertainment, lifestyle, business and other verticals. SI TIX CEO David Lane conducted a series of pre-launch, embargoed media interviews underscoring the platform’s unique value propositions of a $10 flat fee and 100% guaranteed refunds for any event cancellations.
The launch resulted in feature stories in outlets including Associated Press, USA Today, Washington Post, Forbes, The Athletic, and more.
