Case Studies

Feld Entertainment

Monster (Jam) Earned Media Post- Covid-19





New Attendance Record

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Feld Entertainment, the world’s largest live family entertainment producer, got its Monster Jam show back on the road. BML provided local and national PR support for its first 100% capacity post-pandemic event: Monster Jam at MetLife Stadium in East Rutherford, NJ.

BML conducted a heavy traditional media relations push supporting key newsworthy pulse points including show announcement, dirt dump, practice sessions and week-of-show reporter immersion experiences. The effort resulted in record media results for a single engagement in the NYC DMA.

The event yielded the largest crowd at any MetLife Stadium Monster Jam event, even at a time when fans were still concerned about returning to live events. At the time, the show was also the largest post-pandemic crowd in the New York area, more than any major league sport, live event or concert.