Case Studies

Miss America

Crowning the Next 100 Years of Female Empowerment





One Historical

crowning moment


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For over 100 years, The Miss America Organization has been committed to empowering the advocates and leaders of tomorrow. The event returned in-person to Mohegan Sun Resort and Casino in Uncasville, CT for its centennial anniversary competition to crown Miss America 2022.

With emphasis on the message that The Miss America Organization is a leading provider of academic scholarships for women, BML garnered national and local market news coverage in advance of the competition through several announcements including Miss America’s Peacock broadcast partnership, scholarship winnings and preliminary panelists. BML also conducted hyperlocal outreach for numerous state winners to further drive buzz and excitement for the centennial event.

Media placements for pre-competition and on-site included The Wall Street Journal, Associated Press, USA Today,, HLN’s Morning Express, Hartford Courant, Yahoo! Life, NBC Boston, Rolling Stone, among others. Post-show and victory tour highlights included, ABC’s Good Morning America,, Good Evening Arizona, Associated Press, NPR, CBS This Morning, E! Online, CBS Anchorage, FOX News Online, Early Today, NBC Boston and