LIXIL brands American Standard, GROHE and DXV, challenged BMLPR to book media 1:1s with key executives to showcase their new lineups in kitchen and bath.
BMLPR packed the schedule with top tier media for all three brands – more than doubling the number of interviews from the previous year. The team’s scrappy and relentless approach led to meetings with not only trade media, but top women’s interest, DIY, design, food and wine outlets, among others.
The result was a flood of opportunities for each brand to showcase its products to key media and influencers. All three brands are already seeing more coverage resulting from KBIS in the first two months than from the entire previous year.
BMLPR packed the schedule with top tier media for all three brands – more than doubling the number of interviews from the previous year. The team’s scrappy and relentless approach led to meetings with not only trade media, but top women’s interest, DIY, design, food and wine outlets, among others.
The result was a flood of opportunities for each brand to showcase its products to key media and influencers. All three brands are already seeing more coverage resulting from KBIS in the first two months than from the entire previous year.
55.4 MILLION Media Impressions
42 Meetings with 50 Media Outlets During the Show – More Than Double the Previous Year
31 Show-Specific Stories Generated
A busy booth is a happy booth.