To build buzz around this unique product that had been in development since 2005, BMLPR thoughtfully crafted press materials capturing the taste, look and feel of the product and curated a list of key media contacts who would be among the first to get to experience the product firsthand and receive samples ahead of the launch.
The team secured an unprecedented amount of earned media coverage in marquee national and local media consumer and trade outlets, including a mention and taste test in Jimmy Kimmel’s monologue!