Villa Italian Kitchen was looking to launch its new online catering platform in a big way. To generate national awareness and demand, BMLPR honed its signature creative to invent a new menu item to get everyone talking – the world’s first-ever Gender Reveal Lasagna.

The agency team labored to birth a compelling visual. Backed by our earned media muscle, the news spread fast – trending first on Twitter followed by traditional coverage from the likes of GMA, TODAY, LIVE w/ Kelly & Ryan, BuzzFeed, People, PopSugar, Delish…the list goes on.

The onslaught of interest and unprecedented consumer demand spiked Villa Italian Kitchen’s online catering sales, crashed its website, drove customer calls to its headquarters and most importantly…generated sales.