A multi-decade, iconic NJ eyesore, Big SNOW American Dream has been poised for a grand opening for a long time. Like 20 years.

Given the agency’s history of flipping the proverbial frown upside down when it comes to consumer and media perception, the operators of North America’s first-ever real-snow indoor ski and snowboard destination gave BML Public Relations the keys to open arguably the coolest spot on
the continent.

From generating pre-opening buzz to the coordination of national exclusives and a highly anticipated media day, BML Public Relations executed a massive star-studded grand opening event – including Olympians Lindsay Vonn, Kelly Clark and Red Gerard – on behalf of Big SNOW in addition to creating customized on-snow experiences for the heaviest hitters in national media.