American Standard Influencer Event

American Standard already had a brand heritage of quality, reliable, innovative products driving its position as a leader in trade space. However, the plumbing manufacturer was looking to spread some love to general consumers – so it tapped BMLPR to build on its legacy with its core audience and cut through the clutter to influence consumers.

BMLPR broke through the clogged media landscape with outside-the-box creative activations, inserting the brand into sports and pop culture. Priority product seeding and media ‘in-stalls’ show how innovation and tech behind its fixtures fit into everyday life. Influencer partnerships capture everything from full-scale bathroom and kitchen renos to baking events that highlight cooking-friendly faucet capabilities.

The 360-approach has brought American Standard’s goal of injecting its quirky, loveable mix of humor and straight talk in mainstream consumer media from pipe dream to royal flush.