American Standard Influencer Event
American Standard already had a brand heritage of quality, reliable, innovative products driving its position as a leader in trade space. However, the plumbing manufacturer was looking to spread some love to general consumers – so it tapped BMLPR to build on its legacy with its core audience and cut through the clutter to influence consumers.
BMLPR broke through the clogged media landscape with outside-the-box creative activations, inserting the brand into sports and pop culture. Priority product seeding and media ‘in-stalls’ show how innovation and tech behind its fixtures fit into everyday life. Influencer partnerships capture everything from full-scale bathroom and kitchen renos to baking events that highlight cooking-friendly faucet capabilities.
The 360-approach has brought American Standard’s goal of injecting its quirky, loveable mix of humor and straight talk in mainstream consumer media from pipe dream to royal flush.
Taking mainstream consumer media coverage from pipe dream to royal flush.