VILLA ITALIAN KITCHEN
Congratulations, it’s a . . . Lasagna!
stories
Billion
impressions
in catering sales
Million
ad value
Background
Villa Italian Kitchen was looking to launch its new online catering platform in a big way. To generate national awareness and demand, BML honed its signature creative to invent a new menu item to get everyone talking: the world’s first-ever Gender Reveal Lasagna.
The agency team labored to birth a compelling visual. Backed by our earned media muscle, the news spread fast, trending first on Twitter followed by traditional coverage from the likes of Good Morning America, TODAY, LIVE w/ Kelly & Ryan, BuzzFeed, People, PopSugar, Delish . . . the list goes on.
The onslaught of interest and unprecedented consumer demand spiked Villa Italian Kitchen’s online catering sales, crashed its website, drove customer calls to its headquarters and most importantly . . . generated sales.
