LUCKY STRIKE Entertainment
Striking A Chord With Celebrities
stories
1.4
Billion
impressions
100’s of
Celebrity
bowling sightings
$5.6
Million
ad value
Background
Lucky Strike, the nationally acclaimed bowling and entertainment brand has 20 locations in major cities across the U.S. The company hired BML as its agency of record to publicize its unique entertainment locations nationwide.
BML provided ongoing PR support and publicized a variety of brand initiatives including a complimentary bowling offer to all Winter Olympians, its ongoing food and beverage program, the launch of Lucky Strike Live – Hollywood (its live music venue featuring live performances from big name acts), a fundraising campaign in partnership with Conquer Cancer and music icon Darryl “DMC” McDaniels of the legendary rap group, RUN-DMC, a party with the Playboy Playmates, and ongoing celebrity visits from the biggest names in Hollywood like Justin Bieber, Selena Gomez, Taylor Swift and many more
