Fresh del monte’s pinkglow pineapple

BML officially launched Del Monte Fresh Produce’s Pinkglow Pineapple, the world’s first-ever pineapple with a pink interior, leveraging its novelty and exclusivity, garnering an extremely positive response within national media and locally in top DMAs nationwide.

With a heavy emphasis on reaching millennials, BML utilized an aggressive media relations and product sampling campaign while also adding a fun giveaway component to the launch, where consumers could enter to win a virtual party with free Pinkglow Pineapples for themselves and nine of their friends.

The launch was a huge success, generating an unprecedented amount of earned media coverage in marquis national and local media consumer and trade outlets, including a mention and taste test in Jimmy Kimmel’s monologue!