Finlandia Cheese
The World’s First Edible Cheeseware
stories
Million
impressions
pounds of
cheese sold
Million
ad value
Background
As agency of record for Finlandia, BML was charged with generating ongoing media coverage surrounding new product launches and Finland’s 100th Anniversary.
To keep the brand top-of-mind with consumers throughout the year, BML worked with multiple spokespeople to secure print, online and television interviews to share easy and delicious recipes that could be made at home using Finlandia’s high-quality products.
Tasked with finding a way to make the 100th anniversary of Finland relevant to Finlandia’s U.S. consumers, BML created the world’s first wine and beer glasses made entirely out of cheese—perfect for a celebratory toast—to secure broadcast, print and online media coverage. The Commemorative Cheeseware initiative was also nominated as a finalist for PRSA’s Gold Sabre Award.
