Feld Entertainment

Feld Entertainment, the world’s largest live family entertainment producer, got its Monster Jam show back on the road. BML provided local and national PR support for its first 100% capacity post-pandemic event: Monster Jam at MetLife Stadium in East Rutherford, NJ.

BML conducted a heavy traditional media relations push supporting key newsworthy pulse points including show announcement, dirt dump, practice sessions and week-of-show reporter immersion experiences. The effort resulted in record media results for a single engagement in the NYC DMA.

The event yielded the largest crowd at any MetLife Stadium Monster Jam event, even at a time when fans were still concerned about returning to live events. At the time, the show was also the largest post-pandemic crowd in the New York area, more than any major league sport, live event or concert.