Recently, fun has been in a funk, particularly in the news. We thought, “we can’t be the only ones missing fun.” With this as our hypothesis, we set out to determine American consumers’ stance on brands that are “fun forward” in today’s media environment.
With the help of The Harris Poll, we recently surveyed more than two thousand U.S. consumers about what makes a brand fun, how humor influences purchasing, and what stories they want to see and hear from brands. The top results can be found in our downloadable report to help marketers guide their brand communications.
As a brand communications firm with fun and out-of-the ordinary campaigns embedded in our DNA, the survey results left us smiling. Get the report and learn about:
CEO Brian Lowe shares how brands can harness the power of fun with Steve Barrett of PRWeek
We’re a full-service public relations, social + digital media agency that’s all about creating fun ways to build our clients’ brands. We believe that smart strategy backed by outstanding creative resonates with the public. The survey results lay the groundwork for impactful PR campaigns that yield compelling earned media coverage and are enhanced by strong social media and amplification strategies.