From Wayback to the Front Page

June 1st, 2017 by BMLPR

Wayback Burgers, America’s hometown burger joint, serving delicious, fresh burgers made from 100-percent ground beef, hand-dipped milkshakes and more, tasked BMLPR with generating as much traditional and stunty media coverage as possible to support its more than 130 franchised locations nationwide. 

Publicized ongoing restaurant promotions, including its Burger of the Month program, annual Free Shake Day, National Cheeseburger Day’s Triple Triple Challenge, lease signings, grand openings, master franchise agreements and philanthropic partnerships.

Executed PR stunts including the launch of the Cricket Milkshake – a high protein shake made with actual crickets, its Cheeeesy Gold Cheese-flavored Milkshake, the Kim KARD – granting FREE burgers, fries and Shakes to Kim Kardashian during her pregnancy, newsjacking Five Guys with a FREE burger offer to the DC area “Hamburglar” and more.

Scored big when Burger King offered McDonald’s a partnership to make the “McWhopper” on International Peace Day. When McDonald’s declined, BMLPR issued a statement from Wayback Burgers proposing the “Whipple Whipple,” a Whopper Triple Triple combo. BK enlisted Wayback Burgers to partner along with Denny’s, Krystal and Giraffas – leading to an additional 735 MILLION+ media impressions for the brand.

Coverage statistics:
1,078 total stories
1.3 BILLION+ media impressions
$2.3 MILLION+ publicity value (TV only) 

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