Crowning Connecticut

April 1st, 2019 by BMLPR

As agency of record for Highland Titles, BMLPR was charged with increasing brand awareness and driving sales during the holiday season.

In the spirit of the holidays, BMLPR announced that Highland Titles, one of the world’s leading innovators in land preservation, would be gifting souvenir plots of land in Scotland to the 1,694 residents of the town of Scotland, CT, granting each resident the courtesy title of Lord or Lady.

BMLPR conducted an aggressive media relations campaign and pitched features, travel and gift guide writers both nationally and in the top 100 DMAs, securing key placements in USA Today, Associated Press, NYTimes.com, CNBC.com, Yahoo.com and more.

Highland Titles’ December 2017 sales saw a 34 percent increase when compared to December 2016, and after a key placement was featured in The Guardian, Highland Titles saw a 25 percent bump in UK sales during the following week.

In total, BMLPR secured:
272 stories (18 Television, 38 Radio, 19 Print, 190 Online and 7 Social Media)
886 MILLION+ media impressions
Total publicity value exceeding $75,000 (TV only)

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