Striking a Chord with Celebs
June 2nd, 2015 by BMLPR
Lucky Strike, the nationally acclaimed bowling and entertainment brand, with 20 locations in major cities across the U.S., hired BMLPR as its agency of record to publicize its unique entertainment locations nationwide.
Publicized a variety of brand initiatives including a complimentary bowling offer to all Winter Olympians, its ongoing food and beverage program, the launch of Lucky Strike Live – Hollywood, its new live music venue featuring live performances from big name acts, a fundraising campaign in partnership with Conquer Cancer and music icon, Darryl “DMC” McDaniels of the legendary rap group, RUN-DMC, a party with the Playboy Playmates, ongoing celebrity visits from the biggest names, like Justin Bieber, Selena Gomez, Taylor Swift and many more.
Coverage statistics include:
1,275 total stories
1.4 BILLION+ media impressions
$5.6 MILLION+ publicity value (TV only)