House of Cupcakes
June 2nd, 2015 by BMLPR
Who knew the Mayor was so sweet? In celebration of the grand opening of House of Cupcakes’ NYC location, and on the heels of Mayor Bloomberg’s failed soda ban attempt, BMLPR made a big splash in the Big Apple by creating a 25 pound, 35,800 calorie cupcake with Hizzoner’s face on it, aptly named “The Mayor” – made from 12 pounds of sugar, 5 pounds of butter, 24 eggs, etc.
- 73 placements (21 broadcast, 3 print, 3 radio, 46 online)
- Generating 106 million+ consumer media impressions