American Dairy Association and Dairy Council
June 2nd, 2015 by BMLPR
To encourage consumers to continue consuming dairy for Vitamin D during the winter months, BMLPR planned and executed “The World’s Largest Mug of Hot Chocolate” branding event for the American Dairy Association and Dairy Council at New York City’s Bryant Park.
The event yielded more than 375 total stories − including national placements on NBC’s “Early Today” and The Weather Channel, segments in top markets such as New York, Los Angeles, Philadelphia and print and online coverage within USAToday.com, AOL Video, Yahoo! News, Daily News, Washington Post, Houston Chronicle, Huffington Post and more − garnering more than 50 million+ consumers media impressions.