Aisles of Exposure
April 1st, 2019 by BMLPR
To position the brand as an industry innovator and powerhouse and support more than 270 supermarket locations, ShopRite tapped BMLPR with generating ongoing media coverage throughout the retailer’s six-state footprint in 2018. Events and initiatives promoted throughout the year included community-focused fundraisers, events and partnerships, store openings, private label line launches and executive announcements, with an emphasis on increasing visibility for its ShopRite Partners In Caring hunger-fighting initiative and its Health & Wellness program.
Highlighted ShopRite’s commitment to providing free health & wellness services, inspiration and education to customers by focusing on events and activations led by its team of retail dietitians
Positioned dietitians as industry thought leaders by securing media coverage and interview opportunities, including in-studio television segments, centered around timely and topical themes such as smart snacking solutions for the back to school season and November’s Diabetes Awareness Month
Raised awareness for ShopRite Partners In Caring by supporting key initiatives including Hunger Action Month in September, limited-edition Cheerios box unveilings to highlight $1.5 million+ in donations to support regional food banks, holiday turkey donations, athlete appearances and more
1,778 total stories (383 TV, 5 Radio, 184 Print, 527 Online, 659 Social Media, 20 Newsletters)
Over 438 MILLION media impressions