Villa Italian Kitchen

June 1st, 2017 by BMLPR

#AlternativeFacts

On the heels of President Trump’s senior advisor, Kellyanne Conway, and her use of the phrase “Alternative Facts” to spin lying on NBC’s Meet the Press, BMLPR seized the moment and announced the launch of the #AlternateFacts Pizza – a zero-calorie meat lovers pizza topped with pepperoni, sausage, ham and bacon – at Villa Italian Kitchen locations nationwide.

BMLPR distributed a press release and image of the #AlternateFacts Pizza to political, features and food media nationwide and posted and boosted the announcement on the Villa Italian Kitchen Facebook page. The stunt caught fire, going viral – increasing awareness for the Villa Italian Kitchen brand.

Coverage statistics:
  • 85 stories (11 Broadcast, 2 Print, 33 Online, 39 Social Media)
  • Over 232 million consumer media impressions
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