Monster Jam

June 2nd, 2015 by BMLPR

Path of destruction

Feld Entertainment, the world’s largest provider of live family entertainment, hired BMLPR to promote its first-ever Monster Jam PATH OF DESTRUCTION show at MetLife Stadium, in the Tri-State area.

Using a mix of driver interviews, behind-the-scenes access and an event partnership, creating the world’s first FDNY Monster Jam Truck, the event was attended by nearly 50,000 people!

Coverage statistics:
  • 147 total stories (46 TV, 14 Print, 1 Radio, 81 Online, 5 E-newsletters)
  • Generating 40+ million consumer media impressions
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