June 2nd, 2015 by BMLPR
Path of destruction
Feld Entertainment, the world’s largest provider of live family entertainment, hired BMLPR to promote its first-ever Monster Jam PATH OF DESTRUCTION show at MetLife Stadium, in the Tri-State area.
Using a mix of driver interviews, behind-the-scenes access and an event partnership, creating the world’s first FDNY Monster Jam Truck, the event was attended by nearly 50,000 people!
- 147 total stories (46 TV, 14 Print, 1 Radio, 81 Online, 5 E-newsletters)
- Generating 40+ million consumer media impressions