American Dairy Association and Dairy Council
June 2nd, 2015 by BMLPR
In effort to promote a healthy lifestyle, including nutritious food choices and increased exercise among today’s youth, the American Dairy Association and Dairy Council and The New York Yankees sponsored the renovation of PS 19X’s schoolyard.
To celebrate its official unveiling, BMLPR developed and executed a heavily branded event featuring Yankees star outfielder, Curtis Granderson, who participated in a big bat Home Run Derby contest. For every home run hit, the ADADC donated $100 to the school to benefit its programs that promote nutritious food choices and increased exercise.
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